CYBER MONDAY, technically every monday should be buy something online from a indy brand. Anyway we got a deal for you. Purchase one of our new Hoodies and you get the shirt of the same design free. Thats right, FREE. Now this is only for MONDAY. After that feel free to cop the hood or tee separate.

Don’t forget to use: CYBERTRON for free shipping. Don’t Sleep.


Our annual BRAK FRIDAY sale or others like to call it BLACK FRIDAY. We doing 33% off the site, would love to have done 33.3% but you know how dat goes. Also, any purchase from Friday to Monday will get in an entree to win 1 of # Lightsleepers Deadstock snapback or 5panel. I am cracking my vault for the Ohana. So go cop some gear and don’t sleep.


“It’s been a long time, i shouldn’t have left you…”

Basically, ima skip the theatrics and say we started @dontsleepnft from our own Research and Development Team, Social Media Manager, and even art team we call _divisiongroup. Our first of 3 NFT’s are dropping respectively on Black Friday, Saturday, and Sunday. If you are reading this and missed out, hit us up at, and well hook you up with a complementary one. Stay Tuned & Don’t Sleep.

Sneaker Head Space

The Mayor is having another Sneaker Head Event at Artistry. With no Sneaker Con or DxC coming back to Hawaii there was a void for all the sneaker heads. So he took it upon to create a space for all the sneaker heads and hypebeasts. So look for us posted up in the club with new new drops. Don’t Sleep.


Its that bitter sweet time again where we livicated the lives of two amazingly talented producers that has passed on too fast. J-Dilla & Nujabes.  Respectively, James Yancey & Jun Seba.  Although, oceans apart both created a signature sound.  Stay tuned for the release dates.  Don’t Sleep.


Blessed with the opportunity to provide the soundtrack to OG Japanese brand, Neighborhood colab with Hayn, a slipper brand. In the video they used Hawaii’s up and coming boxing champion and Olympic 2020 hopeful, Asa Stevens.   Shot and edited by my friend Luke Aguinaldo.  Watch out for more of my music and cop it on bandcamp or soundcloud. Don’t Sleep.


Is websites dead?  That is the question with information being fast and in the palm of your hand, even i neglected this website.  Instagram and twitter rules supreme at this point on getting your message, drops, product preview, etc. So i figure ima take this website back and start putting my opinions and views on the state of music, culture, Hawai’i, and i guess fashion?  Also, the new product and events we got goin’ down.  So if you reading this get ready for some boom and bap.  Don’t Sleep.